Recently HR Dive called Google for Jobs the technology of the year. It makes sense, right? More and more, job seekers are starting their job search on Google. So it makes sense that Google job postings for employers should go there as well. Smart talent acquisition teams have taken notice and are posting their jobs there. But how do you make sure your posts are being found by top talent? To help make recruiter’s job a little easier, we’ve collected 16 actionable tips for optimizing Google for Jobs listings:
- Do it yourself. Even if you list your job on a job board, make sure you also post it on your company website. The Google for Jobs algorithm will prioritize your corporate website over a job board, bringing candidates directly to you.
- Ensure that your listings are “crawlable.” Make sure your job listings on your website can be crawled by the Googlebot. Check your robot.txt file and confirm that career pages are indexed and available.
- Stay fresh. Create a new page for each job listing. It’s a best practice for Google, and it gives your candidates a better user experience.
- Follow the rules. Use Google’s structured data guidelines for job postings to ensure that Google for Jobs can read your job listing correctly.
- Use smart URLs. Read up on Google’s recommendations for canonical URLs, and make sure that you add each job posting URL to your website’s sitemap daily.
- Include dates. Be sure to include the date posted and the expiration date of the job listing, tagged correctly to provide candidates with the best timeframe to apply.
- Test structured data. After you create your job listing, test and preview it using the Structured Data Testing Tool from Google to ensure that you’ve done everything correctly.
- Create clear job descriptions. You may have specific internal names and terminology for job listings, but Google won’t be able to interpret them correctly. Create job titles which are clear, descriptive, and simple for any person (or algorithm) to understand.
- Add location. Clearly tag where this job is located, especially if you want to hire candidates in your local area. Google’s location-based services need this information in order to show candidates their commute times, which will improve your results.
- Feature your brand. Never miss an employer branding opportunity. Google job postings for employers should make sure to feature the brand itself. Upload a high-quality logo and tag your company name correctly to help your listing stand out from others that may be similar.
- Think about the filters. Google for Jobs allows job seekers to filter their job searches and save alerts. Consider these options when you write job descriptions to ensure that your listings pop up for the right candidates.
- Get real about salary. While many recruiters don’t like to post job salaries, including and tagging the salary range for each role will give you an advantage in reaching qualified candidates. It will also save you time in the interview process.
- Remove old listings. Once a job is filled, be sure to remove the listing so you don’t disappoint potential candidates.
- Streamline with numbers. Google for Jobs postings allow you to include a Job ID number, which is a unique number that your organization uses internally to track positions and applications. Streamline your internal recruitment process by adding this information to each listing.
- Set expectations. Clarify the type of employment you’re offering by identifying if the job is full-time, part-time, permanent or temporary.
- Check out the competition. Look at similar Google job postings on Google for Jobs. Does your post stand out in some way? Reviewing other job listings can help you come up with creative ways to differentiate your postings.
You can follow these optimization tips yourself — which can add up to be a fair amount of work when done in bulk. You can also take advantage of a simple, cost-effective solution to help you optimize your Google job postings and find and hire the right candidates quickly.