What is Google for Jobs? The Topline for Recruiters

The struggle is real. Talent acquisition teams and recruiters are trying to keep their heads above water creating a talent pipeline. And job seekers are tired of being served jobs that don’t match their skills and preferences. Well, Google is using their search engine magic to help solve this problem for both. Their solution, Google for Jobs, launched in June of 2017 and is a new search platform that matches job seekers with relevant, high-quality job listings. Google for Jobs aggregates job listings from around the web and presents job search results in a simple box at the top of the organic search results.

Who can use Google for Jobs?

 Google for Jobs is designed to empower employers to find the right-fit candidates and help job seekers find jobs that align with their interests, skills, and company culture preferences. Currently, organizations in North America, Latin America, Sub-Saharan Africa, the UK, Spain, India, and Singapore are using Google for Jobs to harness the power of the world’s most powerful search engine to find and hire the best talent in the world.

How does Google for Jobs help job seekers?

The key word here is relevant. If I am looking for a marketing director job, do I enjoy getting served director of patient services jobs? No. No, I do not. With Google for Jobs, seekers simply enter their job search preferences into the Google search bar and instantly receive a list of relevant jobs in their area. Jobs can be filtered by category, date, title, type of job, salary, and even the length of commute. Searches can be saved, and new results can be delivered to a job seeker’s inbox every day. Due to its efficient and intuitive nature, Google for Jobs is retraining job seekers to launch their job search from Google. A straightforward user experience combined with the promise of all relevant jobs aggregated in one spot will no doubt sway job search behavior.

How does Google for Jobs help recruiters?

73% of job seekers start their job search on Google. Clearly, recruiters want their jobs to be found so it’s only logical that you want to be absolutely sure your jobs are showing up on Google.  Google for Jobs lets recruiters deliver job listings direct to candidates who match the job posting requirements, putting your company at the front of the line for interested candidates. See next for benefits.

What are the benefits of using Google for Jobs?

Enterprise organizations and job board websites using Google for Jobs have been happy to report the following results:

  • Shorter time-to-hire – Great candidates are finding jobs faster, and open roles are being filled more quickly
  • Improved user experience – The Google for Jobs interface is integrated with the entire Google search results, giving job seekers the information they need and the ability to save it for later or receive email updates
  • Higher quality candidates – Google for Jobs’ algorithm intelligently matches better candidates with the right roles
  • Improved search results – Google’s machine-learning algorithm keeps getting smarter, learning what job seekers are looking for and how to best provide it
  • Fewer IT resources – no need to develop this smart matching technology in-house

According to the case studies on the Google for Jobs website, organizations have seen results that greatly improved their ability to fill roles. For example, Johnson & Johnson received over 1 million resumes annually from its career website, but only a small percentage were qualified. Since partnering with Google, they have experienced a 41% increase in highly-qualified candidates.

How do I post my jobs to Google for Jobs?

 At this time, there are 4 ways to post openings to Google for Jobs:

  1. Post your job to a job board that has integrated with Google for Jobs. Your job post will be visible, though the Google apply button will take the job seeker to the job board, not back to your careers page.
  2. Deploy an Applicant Tracking System (ATS) that has integrated with Google for Jobs. Currently, slightly more than half of the ATS’ in the market today are integrated, and you can check our page here to see if yours is on the list. (Note: in many cases, Google reads the name of the ATS as the company name so the apply button will be the name of your ATS, not your company’s.)
  3. Ask your developers to deploy the required Google tag schema yourself on each job post and submit them through the Google Index API. Bear in mind that these are not SEO Meta tags. Building the jobs tags requires a deep understanding of HTML, JSON, and the Google Index API to create and code the tags. These tags need to be prepared for EACH individual job post and embedded in the HTML of the webpage where that job post is hosted-repeat for every job you want to send to Google for Jobs.
  4. Use Jobiak which allows recruiting professionals to easily deploy their jobs to Google for Jobs directly. Try Jobiak here.

If you are not sure if your jobs are available on Google for Jobs, you can use this Job Checker utility to determine if they are showing up.

So… what’s the bottom line?

Google’s mission statement is “to organize the world’s information and make it universally accessible and useful,” and their new Google for Jobs service does exactly that for the recruiting and talent acquisition space. Organizations that choose to integrate their job listings with this platform will have their job listings rise to the top of the list and attract the best candidates. Don’t get left behind.

If you’d like to learn more about Google for Jobs we invite you to the:

Google for Jobs One Year Later: What the Modern Recruiting Landscape Means for Your 2019 Talent Acquisition Strategy WEBINAR
Thursday, December 6 at 11 am EST

Join Tim Sackett of The Tim Sackett Project and Fist Full of Talent; Sarah Reynolds, VP of Marketing at salary.com; and Aaron Dun, Chief Growth Officer at Jobiak for this interactive webinar that looks at how Google for Jobs is impacting recruiting today, tomorrow, and beyond.

You’ll walk away with answers to these important questions:

  • What is Google for Jobs, and what impact has it already had on the recruiting industry?
  • What is new with Google for Jobs, and what is expected to come next?
  • How should HR professionals manage pay transparency expectations now that Google includes salary information in job postings?
  • What steps do recruiters need to take now to stay ahead in 2019 and beyond?

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