Google for Jobs has the potential to transform the recruiting industry. Jobiak is removing a key roadblock for talent acquisition professionals by making it possible to post jobs to Google for Jobs directly.
We are excited to announce today that we are officially launching the beta of the Jobiak platform! We’ve been working hard to introduce this product that helps you, the recruiting professional, get your jobs on Google for Jobs directly and immediately accelerate your flow of qualified candidates.
Google for Jobs Transforms Recruitment
Google launched Google for Jobs in 2017 with a stated goal of enabling job seekers to gain quick access to the most relevant jobs. They achieve this, based on candidates’ search criteria, by deploying a specific job search results box at the top of the search page. And yes, this pushes all paid and organic results well down the page.
Given that over 70% of job seekers start their job search on Google, the company identified an opportunity to deliver both more value to the job seeker AND a better search experience. This follows the same path Google took with travel, restaurants, and shopping.
Now as a recruiter you presumably have access to this vast pool of job seekers and are able to bypass the traditional job boards, right?
Not so fast.
To help populate the Google for Jobs search box Google has partnered with a number of job boards to access the jobs they host on their platform and make them available to searchers. This has led the Google for Jobs search results to be dominated by jobs already hosted on job boards. In fact our analysis of over one million jobs currently on the platform found that more than 80% of them were hosted on a job board.
So instead of your candidates going from Google to your careers site, they are only going from Google for Jobs to the job board. That’s a huge missed opportunity for recruiters to engage directly with highly qualified candidates.
It turns out there’s straightforward reason for that: it’s hard to post jobs to Google for Jobs.
Today, there are a few to ensure your jobs show up in the Google for Jobs search box (and if you are not sure if your jobs are available on Google for Jobs, you can use our Job Checker utility to determine if they are here.):
- Post your job to a job board that has integrated with Google for Jobs. Your job post will be visible, though the Google apply button will take the job seeker to the job board, not back to your careers page.
- Deploy an Applicant Tracking System that has integrated with Google for Jobs. Currently slightly more than half of the ATS’ in the market today are integrated, and you can check our page here to see if yours is on the list. (Note: in many cases, Google reads the name of the ATS as the company name so the apply button will be the name of your ATS, not your company’s.)
- Deploy the required Google tag schema yourself on each job post and submit them through the Google Index API. Bear in mind that these are not SEO Meta tags. Building the jobs tags requires a deep understanding of HTML, JSON, and the Google Index API to create and code the tags. These tags need to be prepared for EACH individual job post and embedded in the HTML of the webpage where that job post is hosted-repeat for every job you want to send to Google for Jobs.
In short, you either need to pay for each of your jobs to be posted to a Job Board, or you need to ensure you have an integrated ATS, or you need to go through the time and expense to add the code to each one of your jobs.
What Is Jobiak?
Jobiak’s founder, Venkat Janapareddy, who has over twenty years in the recruitment and staffing industry (including building and selling a staffing business and a social jobs engine that sold to Monster), developed the Jobiak platform to provide simple solution that allows recruiting professionals to easily deploy their jobs to Google for Jobs directly.
Jobiak is an extremely fast machine learning platform that scans your job post, identifies the attributes that Google requires, and then structures the tags—all without touching the code. As a user, in just three steps, you can easily and directly post your job to Google for Jobs…all without paying to have your job on a job board, without touching your ATS, and without needing a developer. You can try it for yourself right here.
As a recruiting professional, your focus is largely on finding the right candidates. Quickly. The best candidates are already using Google to hunt for their next job, and Jobiak is the fastest path to reach those candidates directly.
–the Jobiak Team