Additional Location(s): Palo Alto, CaliforniaApply NowThe end user computing product marketing team is looking for a senior industry vertical product marketing manager to focus on spotlighting our value proposition across key industry verticals including government, healthcare, financial services and education.To start, this role will focus on Federal Verticals. The role will require excellent cross-team relationship building skills working across sales, field marketing and product management in order to help define and communicate the value of end user computing vertical solutions.Central to the role will be the development of vertical specific go-to-market plans requiring an understanding of the industry drivers, challenges and regulatory requirements. The ability to quickly absorb industry specific nuances in terminology and regulations is critical.The successful candidate will have excellent verbal, writing and presentation skills, able to communicate the value of EUC solutions in customer presentations, webinars and industry events.Examples here: https://www.vmware.com/solutions/industry.htmlJob Responsibilities
Create a go-to-market strategy to successfully launch new solutions and lead successful execution of this plan across functional teams.
Acquire sufficient technical understanding of products, technologies and industry to translate product details into clear business benefits.
Drive comprehensive market research using both primary/secondary data to support segmentation , packaging , pricing , positioning , business value decisions
Subcategory: Product Dev Marketing
Experience: Manager and Professional
Full Time/ Part Time: Full TimeVMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law. Job ID: R2009115Apply Now